Loyalty & Consumer Insights Specialist

Hey, we're Ardene!

We're the ultimate destination in North America and beyond for head-to-toe apparel, footwear, and accessories - all at the best prices. In 1982, we started as an accessories and jewelry retailer. Today, we're on a whole new level, with 250+ stores in Canada, the USA and internationally – not to mention ardene.com and our app!

We believe that fashion shouldn’t be exclusive or intimidating – it should be celebrated with youthful confidence and fearless enthusiasm. Our journey is ongoing in this new era of retail, as we focus more than ever before on customer experience and sustainable practices.

We also take employee wellbeing and personal growth to heart. Our teams focus on driving initiatives in the area of mental health, diversity & inclusion, engagement and recognition. This includes our many mindfulness programs too, so our teams can create meaningful connections, lead with intention and kindness, and be their best selves at work and in their lives.

Want to learn more about Life at Ardene? Check out our careers site for the latest updates & read one-on-one personal interviews with team members from across Ardene.

https://ardenecorporate.com/life-at-ardene

WHO YOU ARE:

The Loyalty and Consumer Insights specialist will be responsible for overseeing the management, analysis and optimization of the loyalty program to enhance customer engagement, strengthen retention and support revenue growth. This role requires a combination of strategic thinking, an analytical mindset, and strong technical expertise, combining data-driven insights with effective operational execution.

The specialist will also lead consumer research projects, prioritizing initiatives, targeting the appropriate consumers, planning and executing the research activities, as well as analyzing and sharing actionable results and insights.

PRIMARY RESPONSABILITIES:

• Program Operations:
  • Manage day-to-day operations of the loyalty program including offers and promotions, bonus points campaigns and challenges, contests, engagement activities, and rewards
  • Collaborate with cross functional teams to ensure seamless execution of loyalty campaigns across digital and offline channels
  • Ensure best in class use of the loyalty platform & related systems
• Customer Insights and analytics
  • Ongoing analysis of the loyalty program, including member and campaign metrics to identify gaps, opportunities and adjust future initiatives, campaigns and strategies.
  • Collaborate with internal partners to drive member acquisition and capture rates
  • Collaborate with analysts to analyze customer behavior, segment and cluster loyalty base to drive more personalized campaigns and increase brand engagement/LTV
• Program Strategy & Development
  • Plan strategies and campaigns to increase customer engagement, retention, repeat purchases and lifetime value
  • Identify new initiatives, benefits and experiences to improve program performance
  • Conduct industry benchmarking to evaluate program competitiveness, industry best practices, as well as trends and innovations in loyalty marketing
  • Work with existing and new partnerships to drive customer acquisition and retention
• Manage consumer research and insights strategy
  • Work with cross functional teams on insights needs to maintain a backlog (marketing, store operations, e-commerce, CRM/loyalty, etc) & prioritize initiatives
  • Plan & test existing and new strategies to reach and gather consumer insights (email, sms, web/app, …)
  • Plan and execute research activities and analyze results / share actionable insights

WHAT YOU’LL NEED:

Education

• Bachelors degree with a focus in marketing, business communications, analytics or related fields

Experience

• 3-5 years experience in loyalty and/or consumer insights/analytics
• Loyalty program experience
• Consumer Insights/ analytics experience
• Retail experience an asset
• Consumer research experience an asset

Skills Technical:

• Experience working with loyalty software to manage and optimize customer centric campaigns
• Experience in analyzing and interpreting a mix of qualitative and quantitative data and providing associated recommendations
• Knowledge of loyalty and customer metrics
• Proficiency with Microsoft Office Suite required, including advanced Excel and powerpoint skills (SQL & Power BI skills an asset)
• Experience working with research tools an asset (targeting consumers, building, executing and interpreting survey results, …)

Competencies:

• Bilingual (French and English)
• Adept and proactive problem solver
• Strong organizational skills
• High attention to detail and commitment to high quality work
• Strong analytical and strategic thinking skills
• Strong technical skills
• Ability to work independently as well as to build strong cross-functional relationships and collaborate efficiently

Supervision:

•  No supervision

GROW WITH US!

We’re pretty proud to say that everything we do starts with our people – whether it’s in-store or at the head office. From sales associates and store leadership; dedicated in-house apparel and design teams; marketing, brand, and digital experts; stylists, photographers, and graphic designers; all the way to store concept and operations. We do it all. Ardene is truly a creative hub that is second to none.

Be part of a fun, dynamic and energetic team! Join our team and begin your career at one of North America’s top retail chains!