Social Media Influencer Specialist

Hey, we're Ardene!

We're the ultimate destination in North America and beyond for head-to-toe apparel, footwear, and accessories - all at the best prices. In 1982, we started as an accessories and jewelry retailer. Today, we're on a whole new level, with 250+ stores in Canada, the USA and internationally – not to mention ardene.com and our app!

We believe that fashion shouldn’t be exclusive or intimidating – it should be celebrated with youthful confidence and fearless enthusiasm. Our journey is ongoing in this new era of retail, as we focus more than ever before on customer experience and sustainable practices.

We also take employee wellbeing and personal growth to heart. Our teams focus on driving initiatives in the area of mental health, diversity & inclusion, engagement and recognition. This includes our many mindfulness programs too, so our teams can create meaningful connections, lead with intention and kindness, and be their best selves at work and in their lives.

Want to learn more about Life at Ardene? Check out our careers site for the latest updates & read one-on-one personal interviews with team members from across Ardene.

https://ardenecorporate.com/life-at-ardene

WHO YOU ARE:

Reporting to the Social Media Manager and working closely with the Social, Marketing, E-Commerce and Graphics teams, your responsibilities will include, but are not limited to:

• Build yearly and quarterly influencer strategies with the Social Media Manager
• Oversee influencer agency to manage ongoing brand ambassador program (Ardene Babes)
• Create and update influencer guidelines and briefs on a monthly or per campaign basis
• Continuously update influencer roster with engaging & high performing talent that are brand aligned
• Plan & manage communications with influencers for all internal influencer campaigns, influencer edits & outsourced content initiatives
• Develop & approve posting schedules
• Manage & execute all influencer agreements (in collaboration with legal if required)
• Coordinate paid collaborations and gifting logistics with the social media coordinator for all influencer campaign send outs
• Approve all influencer content before it goes live to ensure content is brand aligned
• Track & share content from Influencer campaigns for the team to repurpose on the Ardene social channels, newsletters & website when applicable.
• Manage invoices & ensure influencer payments are processed through Ardene’s AP team or our influencer payment system.
• Keep track of influencer birthdays/milestones and work closely with social media coordinator to send out packages.
• Brainstorm new, creative approaches to influencer campaigns
• Innovate on new ideas, agencies, strategies.
• Reporting on all influencer campaigns (monthly & or on a campaign basis) – to be integrated in quarterly post-mortems
• Stay on top of current social media trends
• Assist with PR gifting initiatives & brand events involving influencers
• Nights and weekends working hours may be required for any social led initiatives.

WHAT YOU’LL NEED:

• Bachelor’s degree in public relations, marketing, communications or equivalent
• 3-5 years’ experience in Influencer Marketing or PR
• Passion for social media
• Strong organizational skills
• Detail oriented.
• Bilingual
• Strong verbal & written communication skills in English
• Analytical, data-driven and results-oriented
• Ability to multi-task and work in a fast-paced environment
• Collaborative work-ethic/team player
• Creative thinker with a strategic mindset